TradiTION AND innovaTIon
Though Saga Fish is a relatively young company, tradition is an important way to describe us.
Our primary product, dried fish, has a long tradition. Also worth mentioning is that owner and CEO, Erling S.Falch, is the sixth generation fish buyer. His ancestors settled on the small islands east of Lofoten representing the small fishing village Risvær, already in 1802. Here, they bought fish, ran the post office, the store and ship handling.
About Erling's great grandfather, Kristen Falch (1839-1918), his daughter, Karen, said in 1993:
"One of my first memories is that dad took me and the wheelbarrow to the southern part of the island to the boathouse (...) They told me that when my dad was 18, he took the sloop down to Bergen with dried fish and Klippfish and brought back goods from the store there (...) Both grandfather (Jonas Falch 1810-1907) and dad bought fish. I remember we had racks all along the southern bay."
Erling S. Falch started with fish purchases in Svolvaer in 1992, Falch Svolvær AS. The fish station at Risvær was closed down in 1995.
However, the word "innovation" also describes Saga Fisk. This is because the company's main product, APAMA products are new products in Norway. When Siglar Lofoten AS opened the drying factory in 2012, it was the first of its kind in the country. We make our products under controlled conditions, in order to achieve a smooth and good quality. This is an innovation in relation to hanging the fish and fish heads out for drying in the elements. We are also working to penetrate new markets and develop new products.
This is how we bind together tradition and innovation.